Exam period reblog #1: 'Cool' is not an identity

While on an ‘alternative walking tour’ of Berlin I was shown two pieces of street art that I found thought provoking. The first was a life size stencil in black spray paint of a model. The artist is apparently critiquing consumerism. The second was a paste up of a fist, which was apparently in keeping with the subversive nature of street art and the counter-culture that is prominent in Berlin.

In both cases I was really struck by how lame they were. In what sense is a stencil of a model a critique of consumerism, and how does pasting the image of a fist on a wall make you a subversive, as opposed to just a delinquent? Neither of these pieces seems to contain much effort on the part of the artist. They’re quick, simple and superficial; in a word, pretentious.



But they’re also really damn ‘cool’ (apparently), and that got me thinking. What is more important to people—having substance, or being cool? I think the latter, at least on the value of what I see when I look around campus. Tight flouro jeans, immaculate facial hair, faux op-shop designer t-shirts, political discussions that resemble a filibuster more than a reasoned debate; all these things are quite readily apparent, while interesting people, that is, people with unique, well-articulated personalities, are few and far between.
I’m not opposed to looking good or to design. Design makes the world look interesting. I think it’s great that the Berlin council commissions famous artists to decorate the sides of buildings to give the city more character. I think it’s equally fabulous that people express themselves through their appearance in diverse ways so that the urban environment looks like an artist’s palette rather than a concrete jungle. What concerns me is that too many people are defining their identities in superficial ways rather than doing the hard work needed to build a genuine strong, deep understanding of self.

An identity is defined first by what you think, and only then by what you wear. If you want real character it is going to take more than some snazzy costumes and a few superficial gestures. For example, putting together a collection of tweed blazers, calling your mates ‘old chap’ and organising hunting expeditions might suffice to see you labelled a social conservative. ‘Secure’ in this identity you subscribe to the entire social conservative political agenda. Everything is going well. Then you discover that your son is a homosexual. At this point you ask yourself, ‘why do I hate the gays again?’ And you can’t come up with an answer, because you never actually took your identity to any depths.  

Such examples abound across the political and cultural spectrum. Ironically, they are often found amongst the most fervent supporters of particular positions. For example, I am always staggered when I meet an atheist who cannot provide any retort to the proof of God from first cause. This argument runs that because everything in the universe is caused the universe itself must be caused, and this cause is God—the prime mover, who contains His cause within Himself. Leaving aside various metaphysical issues and sticking just to the political and social expediency of religion, there is a very obvious retort that I would expect all atheists to make to this argument, namely: this proof of God says nothing about the nature of God. By proving logically in this manner that God exists the only thing you have ‘proven’ about God is that he started the universe into motion. Your argument says nothing about the veracity of the Bible, nothing about whether Jesus was the son of the Prime Mover or the son of a lesser God or just a teacher, nothing about whether God hates homosexuals, nothing about whether Yahweh, Allah or God is the one true God, etc. The list is extensive. In this way the proof of God from first cause is instantly relegated to an issue in metaphysics (a branch of pure philosophy), and taken out of the debate around whether or not religious attitudes should be taken into account when crafting policy in a democratic community. Yet many of the atheists I speak to, many of whom could be described as militant atheists and who care only about the social and political contributions of atheism and not its psychological contributions, don’t even know what the proof from first cause is!

Obviously some aspects of nearly any identity are going to be quite challenging to engage with on a deep level. I do not expect all people to be intimately familiar with their identities to the extent that the most capable and interested people are. But I do think it is very healthy and useful to be as in touch with your identity as you can be. At the very least, I would hope that people wearing Che Guevara shirts have a passing familiarity with the man and Marxist philosophy, and aren’t wearing it just because they think it’s cool.

The tendency to engage in only a shallow manner with questions of identity and to opt to be cool rather than unique is at least partially the result of the profound urgency with which the question of identity needs to be answered when humans ‘come of age’. At this point in our lives we suddenly wake up in the world and must rapidly oriented ourselves in terms of values, morals and attitudes—in terms of identity. We must define ourselves. Coincidently, our neuropsychology has just reached a point where we are really good at picking up on social conventions and mores. Combined with the fact that humans are inclined towards the easy solution, these factors drive many to define themselves as ‘cool’, despite the fact that ‘cool’ is utterly vapid (or precisely because it is vapid—vapid things are easier).

Being cool essentially means comporting yourself towards whatever is currently fashionable. But fashion is an increasingly apolitical and amorphous force. Where in the past some fashionable identities, likes punks, hippies and Goths, were associated with a set of political, cultural and social attitudes, modern fashion is entirely an aesthetic affair with no connection whatsoever to values. This trend has reached its apex in the currently fashionable ‘hipster’ subculture, which is defined by being hip. That is to say, the fashion is to be fashionable. The advent of hipster culture sees youth give themselves over to an orgy of clothing and accessory consumption and emerge with nothing more than an outdated wardrobe.

Why is this a problem? Because people will always struggle with anxiety and doubt if they don’t define themselves rigorously. You can never really be certain of yourself and who you are if you don’t do the hard yards to get familiar with the assumptions, debates, reasons and beliefs that underpin your identity. Group identities—those identities that involve following trends—are transitory and only provide a temporary feeling of security. You need to get to grips with who you are as an individual, rather than as an individual in a collective. Without a thorough understanding of your identity you will never develop a frame of reference through which to make sense of your life. This means that when confronted with anxiety, despair, nausea, or any of the other feelings that fill psychiatrist’s waiting rooms you won’t have any tools to manage the situation. Hipsters get by in modern society because life is so easy and because we are increasingly ready to prescribe anti-depressants for the most trivial of existential nags instead of forcing people to actually deal with their problems and grow through that process. Life as a hipster is fine until it gets real.

Hipsters are an extreme case, but even among those people who can tear themselves away from the herd long enough to pick a political persuasion, for example, there are many who never get past square one. These people are like the social tennis player who wears all the gear, headband included, carries a massive bag with six top-line racquets and always plays with new balls, yet can barely hit them over the net. This person looks like a tennis player, but actually isn’t. Just like people who claim to be artists but don’t understand what shading is, or think they’re musicians because they played Nickelback with their mates in the garage, or claim to be liberals but don’t know what the harm principle is.

I ask you, would you rather look like a person with a well-defined identity, or be one? The latter won’t happen by itself. You need to work at it. If you want to be a musician you need to practice, a lot. If you want to be a tennis player then you better be good enough to play division one. And if you want to be able to honestly say you ascribe to a particular political persuasion you are going to need to spend some time buried in books because that stuff is complicated.

Obviously there are degrees here. The extent to which you know something determines how constitutive of your identity it is. That is to say, the more deeply you understand and comport yourself to something the more it comes to define you. You aren’t a musician if you can only play three chords on your guitar, but you probably are if you can play three songs. Granted, you aren’t much of a musician. Similarly, you aren’t much of a Rugby player if you’re in fifth grade, but you can certainly put it on your personal resume. The more you want to be defined by something the more effort you need to put into making that thing a part of you. This involves engaging with that thing on an intimate level. Dressing like a punk doesn’t make you a punk if you have the personality of Mary Poppins. Basically, the things on the outside—your appearance, the words that come out of your mouth, the causes you back—are the symptoms or the expression of your identity, not your identity itself. 

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